Even in a housing boom, new home search and discovery is driven by your weekend programs – including weekend directional signs (aka snipes, bootlegs, and bandits), trailer and skid signs, and more.
The Arrow Graphics Route Algorithm™ delivers your message through your weekend sign strategy by guiding home buyers through four stages of discovery.
1. Develop the link between your brand’s digital marketing and your physical presence in the market.
2. Direct the audience from origin points like freeway exits, shopping centers, and key intersections to your office.
3. Qualify the audience along the route with filters like price, offers and calls to action, unique selling points, etc.
4. Connect emotionally with qualified buyers through aspirational lifestyle cues.
With consumers spending more time outdoors and suffering increased digital burnout, awareness of outdoor advertising is up 45%.
Are your weekend sign programs getting the job done?